Media Releases

YALE UNIVERSITY STUDENTS LOBBY CLASS RING RETAILERS, CAMPAIGN AROUND ANNUAL SALES, CITING GOLD INDUSTRY’S EGREGIOUS PRACTICES

October 22, 2004 • No Dirty Gold campaign

Starting this week, university students on a number of college campuses will take action against class ring retail giants Jostens, American Achievement Corporation (AAC) and Herff-Jones.

For years, college students have raised America's public consciousness through social activism: anti-war marches, apartheid sit-ins, sweatshop protests. Now, students have embraced a new cause. Yale students are part of a larger campaign called No Dirty Gold, an international effort to educate consumers about the harmful impacts of gold mining and to build consumer support for industry reforms.