In Wake of Dispatches Expos , Jewellery Customers Want to Avoid Dirty Gold

June 28, 2011

More than 70 jewellery retailers say no to irresponsible mining

LONDON, 28 June -- Monday night, Channel 4's Dispatches exposed the truth about the international gold trade: despite a growing movement for more responsible mining, the use of child labor, dangerous working conditions and environmental destruction remain widespread. The programme also revealed that some UK jewellers who tell customers their gold or other precious metals were mined responsibly are either unclear about the details of their supply chains, or just plain wrong.

Consumers with a conscience should know that over 70 jewellers worldwide, including Fifi Bijoux, April Doubleday and Ingle & Rhode in the UK, have signed the Golden Rules, a set of of social, human rights, and environmental criteria for more responsible mining of gold and other precious metals. (For a full list of signatories, please see:

Many of these jewellers have also signed on to the Bristol Bay Protection pledge, promising to not use gold from the proposed Pebble mine, which UK-based Anglo American wants to dig at the headwaters of the world's most valuable salmon fishery in Alaska.

"It's time for jewellers to provide assurance to their customers that they care about where their gold comes from, said Lucy Pearce, UK campaigner for Earthworks, an international mining reform organisation that leads the No Dirty Gold campaign. We're calling on all jewelers to take a stand against dirty gold by signing on to the Golden Rules.

The Golden Rules call on mining companies to meet the following basic standards in their operations:

For more information:


Lucy Pearce, Earthworks: 020 3239 8874,

For more information on how to sign on, please contact:

To follow the campaign on Facebook, visit .

Tagged with: no dirty gold, mining, international, golden rules

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