EARTHWORKS

Livia Firth signs the Bristol Bay Protection Pledge

Lucy Pearce's avatar
By Lucy Pearce

May 20, 2011

Did Colin answer? Did you stutter? That was the brilliant tweet sent back at me after I tweeted Feeling jittery after trying to call Livia Firth to ask her to support campaign to protect Bristol Bay, Alaska. She wasn't in! Now, focus...

In the end I never did actually speak with Livia Firth. But through her PA, we established that YES she did want to sign the Bristol Bay Protection Pledge - in an effort to help protect the world's greatest wild salmon fishery. In doing this, Livia Firth, Creative Director, Eco Age (www.eco-age.com) joins an illustrious list of 50 jewellery retailers including Tiffany s and Goldsmiths, pledging not to use gold from the Pebble Mine.

She said:

As a supporter of a jewelry industry that supports environmental and social justice I am happy to support the Bristol Bay Protection Pledge. The environment is under huge strain. Never have our personal consumer decisions mattered more. Meanwhile industries can make it easy for us to do the right thing by taking responsibility for their supply chains."

We re thrilled to have Livia Firth support the efforts to protect Bristol Bay, and hope that her support will inspire more jewellers to get on board. If you re a jeweller and would like to sign the pledge, please contact pledge@protectbristolbay.org

To see jeweller statements and photos, go to: http://ourbristolbay.com/pledge-statement.html

Tagged with: livia firth, jewelry retailers, dirty gold, bristol bay pledge

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