EARTHblog » Lucy Pearce
By Lucy Pearce
June 13, 2011
Greg Valerio, champion for traceability, transparency and ecological standards in gold sourcing, has been awarded The Observer Ethical Award for Global Campaigner.
As Greg himself says Maverick, pain in the arse, social entrepreneur, out of the box, radical, passionate, emotional, unmanageable, direct, to the point, breath of fresh air, rebel, visionary, scruffy, non-conformist and dangerous bastard have all been used to describe Greg and his commitment to human rights, ecological responsibility and fair trade in the jewellery sector.
Greg has been a great ally to the UK presence of the campaign to protect Bristol Bay - the world's greatest wild salmon fishery - from the Anglo American proposed open-pit gold and copper mine. His organisation Fair Jewellery Action co-sponsored a screening of the film RedGold in November 2010, he has helped network the issues to other jewellers, organised for ethical jewellers CRED to work in partnership with the campaign with their customers, and most recently attended the Anglo American AGM to question the Board about the proposed Pebble Mine .
Livia Firth presented Greg with the award. Livia is another ally in the effort to protect Bristol Bay and recently signed the Bristol Bay Protection Pledge.
By Lucy Pearce
May 20, 2011
Did Colin answer? Did you stutter? That was the brilliant tweet sent back at me after I tweeted Feeling jittery after trying to call Livia Firth to ask her to support campaign to protect Bristol Bay, Alaska. She wasn't in! Now, focus...
In the end I never did actually speak with Livia Firth. But through her PA, we established that YES she did want to sign the Bristol Bay Protection Pledge - in an effort to help protect the world's greatest wild salmon fishery. In doing this, Livia Firth, Creative Director, Eco Age (http://www.eco-age.com) joins an illustrious list of 50 jewellery retailers including Tiffany s and Goldsmiths, pledging not to use gold from the Pebble Mine.
As a supporter of a jewelry industry that supports environmental and social justice I am happy to support the Bristol Bay Protection Pledge. The environment is under huge strain. Never have our personal consumer decisions mattered more. Meanwhile industries can make it easy for us to do the right thing by taking responsibility for their supply chains."
We re thrilled to have Livia Firth support the efforts to protect Bristol Bay, and hope that her support will inspire more jewellers to get on board. If you re a jeweller and would like to sign the pledge, please contact email@example.com
To see jeweller statements and photos, go to: http://ourbristolbay.com/pledge-statement.html