EARTHblog » Payal Sampat
By Payal Sampat
March 24, 2011
In recent months, tens of thousands of activists from Change.org, the world's fastest growing platform for social change, have lent their voices to the No Dirty Gold campaign's efforts to clean up irresponsible mining and are calling on jewelry retailers to provide alternatives to dirty gold.
Here s what Ben Rattray, Founder and CEO of Change.org had to say about US mega retailer Target s decision to sign on to the Golden Rules:
It's been incredible working with Earthworks, Target, and the over 20,000 Change.org members who have supported this commitment to responsible gold. This victory speaks to the power of collective consumer demand for ethically-produced goods. We expect this grassroots momentum to continue to other jewelry retailers who will pledge to follow the 'Golden Rules'.
All of us at the No Dirty Gold campaign extend our thanks to Change.org members for supporting our efforts and we re looking forward to continuing to collaborate in the months to come.
For more information:
- Change.org: Victory! Target Joins "No Dirty Gold" Campaign, Pledges to Offer Ethically-Sourced Jewelry
- EARTHblog: Target says NO to dirty gold